Share This

Words With Heart NotebooksREADER GIVEAWAY!! Be in to win TWO of your own stylish feminine NOTEBOOKS courtesy of Words With Heart – just answer the question after reading this interview with the Founder! (Aussie & NZ residents only – sorry!)

Social entrepreneur, Lauren Shuttleworth, founded eco-friendly stationery brand, Words With Heart, which is all about empowering women and promoting equality – through words and stationery of course.

They donate 50% of their profits to charities and have recently teamed up with CARE Australia and One Girl, that do a great deal for women’s and girls education and empowerment.

Here’s my interview with Lauren:

Can you tell me a bit about yourself?
I’d always been involved in charity work, but it wasn’t until the sudden passing of my Mum in 2011 that I really stopped to think about what I truly wanted to do with my career.
I discovered social enterprise, and became completely enamoured by the power it has to create world change. I was accepted into The School of Social Entrepreneurs in 2013, and Words With Heart was born in 2014.

laurenheadshotfinalHow have you grown Words With Heart so quickly?
We only launched [6] months ago, so it has grown pretty rapidly! I think the growth has largely been because it’s a brand and concept that our target market strongly connected with. We were fortunate to gain a lot of support online and in the media early on during our launch campaign, and have kept that rolling since. I spend a lot of time trying to really listen to and connect with our customers and supporters so that we can grow Words With Heart with their input.

What’s your favourite part about running your own business?
I love the creative freedom and the challenge of running my own business. Especially in the case of a social business, because our cause is so close to my heart and it drives me completely. It’s a beautiful thing to embrace the determination and ride the ups and downs.

Why do you think it’s important to empower women? And why through stationery?
I think the empowerment of women is the most important issue of our time, especially when it comes to education. Just one additional year of school can increase a girl’s earnings by 10 to 20%, and when 10% more girls go to school, a country’s GDP increases by 3%.

In terms of stationery, I feel that social enterprise and conscious consumerism are very powerful agents for change. In Australia we have some amazing social enterprises like Thankyou Group and Who Gives A Crap, who exist to sell products that fund life-changing projects in the developing world. I think consumers are looking for a deeper connection to the products they buy, and are becoming more savvy and aware about the impact of their choices. We largely buy stationery for education and work purposes, so it seemed like a perfect fit to create a social enterprise that directs profits from the sale of these products to education projects for women and girls.

Most of the team seem to be students, is that an important part of your strategy?
Yes, all of our team are students at the moment, and also women. It’s fantastic for Words With Heart because these awesome ladies are our target market. They’re helping to create new products and build a community that they are a part of. I’m very lucky to have a group of compassionate, smart women pouring all of their ideas and hard work into Words With Heart.

What do you like best about working with your team of students?
I appreciate their eagerness to take on responsibility, and to be risky, creative and innovative. I also love being able to impart my knowledge as well, and to be able to give them the opportunity to grow and gain experience.

What’s your top career advice for young women?
It’s a bit cliche, but it doesn’t make it any less true – you have to do what you love. Take time to seek out your passion, and when you find it, go for it (but remember it’s ok to change your mind, or have multiple passions over time!). Also, seek out like-minded people that can help you and focus on building your network. You’ll find these people will be your biggest cheerleaders and help you gain access to all kinds of opportunities. For more information head to

To win 2 x notebooks fill out the box and answer this question in the comment section below:
Who is a professional women you look up to and why?

a Rafflecopter giveaway

(Aussie & NZ residents only – sorry!)

The competition has now closed. Thank you to the entrants.

Want to feature as an Inspiring Woman or have someone else to put forward? Please email the work her [@] gmail dot com or fill out the submission form.

Laura is the Founder & Editor of The Workher. She is an award winning Public Relations professional, who loves blogging about surviving and thriving in the workplace as a young woman.

32 comments on “Inspiring Woman: Founder of Words With Heart + Giveaway”

  1. I look up to my boss and treat her as a role model because she is a good example of what integrity in the workplace is and she’s positive and realistic. My boss is also encouraging, intelligent and overall someone who I enjoy learning from. I feel very lucky to be surrounded by a workplace full of strong, intelligent women.

    • Aren’t we lucky to be surrounded by such strong and encouraging female business leaders! Thanks so much for sharing your thoughts Louise 🙂

  2. What a beautiful story and a great idea for a business. I absolutely love the business model and I think we need more companies like Words with Heart incorporating the ‘giving back’ element into their core purpose.Well done and thank you Laura for the great article.

    • Thanks Jarka!! I’m pleased you enjoyed reading about them – it’s amazing what they’re doing and giving back isn’t it!

  3. I look up to Kelly McJannett. At 29, Kelly is the director of Food Ladder, a social enterprise that seeks to empower local communities in NSW and Delhi, India, through creating sustainable urban gardens. These gardens are not the result of charity of donation, they’re an investment designed to create a sustainable local business and create jobs and self-confidence for workers. Kelly was also largely responsible for lobbying the Australian government for the One Laptop One Child initiative that provided hundreds of indigenous children in NT with laptops and access to learning. On top of all of this, she’s a brilliant, caring, switched on successful women with a mind for the future and if I end up half as accomplished as her by the time I’m 29, it’ll be a miracle. Check her out at

    • Wow she sounds amazing and has achieved so much! What an incredible woman to look up to!
      Thanks Stephanie!

  4. I think I have found my new favourite blog!! 😀 awesome to find one on young prof women.

    I really look up to Julie Bishop. She presents herself beautifully, forgoes the emotional responses that many women politicians are prone to and is a gym junkie! My kinda gal.

    • Yay thanks Amy!! So pleased to hear you love the blog – that’s made my day 🙂
      Julie Bishop holds herself so well doesn’t she. Thanks so much for sharing your thoughts!

  5. I love love love Roz Campbell from Tsuno ( Roz created Tsuno – a range of organic, sustainable bamboo sanitary pads whereby 50% of profits goes towards helping women in developing countries gain access to sanitary products.

    I am so inspired by Roz because she is one of those creative spirits that just decided to give it a go and create something based on her values. She makes me believe that if she can do it, then I can make an impact like that too! As a result, I am in the midst of setting up my own business to run alongside my blog!

    • Oh wow that’s amazing! What an outstanding lady who is doing good in the world! I love that she’s inspired you – go you!! Good luck with your business Jo! Please keep me posted with it 🙂 I’ll be checking out your blog for sure!

  6. What an inspiring read!

    I look up to one of my previous bosses, who has a “real job” as a psychiatrist (you need bucketloads of professionalism for that career!), and also runs a pop up shop with her husband as a “play job”. What I admire most about her, is that she has designed her life around her priorities: family first, but plenty of time to work hard and play hard as well.

    • Thanks for sharing Sarah! Gosh it sounds like she leads a busy life but with a good work:life balance – how amazing.

  7. I look up to any woman who gets ahead based on strength, humour and integrity – I don’t agree that only ‘bitches’ get the corner office – I believe kindness goes a long way. My aunt is actually a great inspiration to me. She came from a humble background and after building a successful corporate career in finance and earning her fortune, she gave it all up to found a NFP charity that gifts weddings to those who are terminally ill, fulfilling the last wishes of so many people. I find her dedication and willingness to invest her life savings into a cause dear to her heart very humbling.

    • Your Aunt sounds amazing Sarah! How great that you have someone like that in your family to look up to as such a powerful role model and true inspiration. Thanks so much for sharing – that’s really moving.

  8. A professional women that I look up to is the mother of the family that I nanny for. She is amazing!! Not only does she work incredibly hard and is always very organised and on-time but after a long day at work she still has so much energy, time and patience for her kids. In todays world of hectic schedules, where everyone is time poor, I think it is really empowering to see a woman that has it all. She always looks amazing, works for her own business and has two beautiful, intelligent children. She is a very inspirational working role model to me!

    • Organisation is key right! She sounds like a really great inspiration and someone really close to your heart. That’s really great you’re so close to the family you nanny for and look up to the Mum so much. Thanks so much for sharing Emma!

  9. I’m always inspired by women in really high profile roles like Sheryl Sandberg and Marisa Meyer. Whether or not there’s enough of those women and whether this goes for men as well, but a job like that will always attract a bunch of flak from somewhere, many unsolicited opinions, and in these women’s case at least, questions not just about their jobs but about their families and work life balance. Whether or not you agree with their opinions I think it’s worth noting that they handle themselves with dignity under a bright spotlight.

    • Me too Cass! I really look up to Sheryl Sandberg and Marissa Meyer – they are two really strong figures aren’t they! Thanks so much for sharing your thoughts 🙂

  10. In NZ, we’re fortunate to have many professional woman to be inspired by. On a daily basis, I find my boss Vikki-Lee an inspiration. Having run her own PR agency for 25 years next year is incredible and she’s simply in a league of her own when it comes to managing an agency, especially something like PR, which is still ‘new & risky’ to some marketers holding the purse strings. Also, Celine Champman (Celine Rita Designer) for believing in her own vision and going after it, even when it’s a big challenge. On a more national level, woman like Helen Clarke who set the bar nationally and internationally for kiwi girls and the Swindle Sisters for their back to back gold olympic medals – and also for knowing when to call it quits (on a high!).

    • Your boss sounds great Ella! I too look up my boss who founded the PR agency I work at. It’s a big job isn’t it. You’ve mentioned some really great names here – thanks so much for sharing!!

  11. Hi Laura! I’ve been following your blog since it started and I think that you’re doing a fantastic job 🙂
    I really look up to two professional women in particular – Marie Forleo and Danielle LaPorte. They are both entrepreneurs, coaches, bloggers and published authors who inspire women from all over the world and help them personally and professionally develop.

    • Oh hi Jennifer! Thank you sooo much – that really means a lot to me and it’s so great to hear from you 🙂
      I will have to look into those two entrepreneurs – they both sound amazing and really inspiring!

  12. Madelin White. She is the President of the Chamber of Commerce that I work for. I look up to her because not only is she 70 years old running a successful business but she also gives back to the community in so many ways. It is amazing!

    • What a great lady! It’s always so inspiring when you hear about people giving back! Thanks so much for sharing Sierra 🙂

  13. Tamsyn Rosenberg.

    I discovered Tamsyn online approximately a year ago and have been following her, as well as her business’ ever since. Tamsyn is an author, coach, international speaker, founder of an amazing business called Get Real International but she’s also a mother of five kids.

    I find Tamsyn, her work and the fact that she juggles so many things at once, really inspiring.

    • Gosh she fits in a lot doesn’t she!! She does sound inspiring – and must be very onto it to manage so much! Thanks Alice for sharing 🙂

  14. My university lecturer and supervisor is an exemplary person to look up to. She supports her students by being open, honest, and friendly, and she goes that extra step by pushing everyone to go beyond their potential. Not only does she make herself readily available to her students, she also offers guidance in all aspects of her discipline. In a world often dominated by male authority figures, she won’t let that stop herself or other women – nor does she let it impact her opinions and approach to work. Not only is she a lecturer, but also a freelance writer, a curator, an advisor on a multitude panels, and mother. She is an aspiration for me in so many ways.

    • What an incredible woman to learn from Jess! She sounds truly outstanding. That’s so great you have such an amazing lady at uni to look up to. Good luck with your studies and thanks so much for sharing!

  15. An inspiring person to me is my twin sister Olivia – she is about to jetset off to the USA to follow her dreams! After completely a BA in Classics (Olivia I hope that is right haha) – she decided she wanted to go BACK to uni and complete a Patisserie degree at AUT. So she put in another two years of hard study and is now a qualified pastry chef. She has been working with Jordan Rondel at the Caker and doing such an amazing job, with her cakes featured in magazines, and she has done a few beautiful wedding cakes too! Now she is off to one of the most prestigious resorts in America called the Broadmoor in Colorado Springs. She will be a pastry chef there. It is such an awesome thing that she is flying all the way across the world to do something she loves. Definitely inspiring!! (thanks Laura for the inspiration for this post :))

    • This is super cute Sarah! Yay go Livvy!! I love it how she’s chasing her dreams – it wouldn’t have been an easy decision for her to go back to Uni and to now go overseas on her own. I hope she has the best time! Thanks so much for sharing 🙂

  16. There are so many but at the moment I’d have to say Emma Watson. Her work for heforshe has been so inspring. Having the courage to talk about issues like she has on a world stage is amazing. Oh and I just finished reading Tara Moss’s “the fictional women” which was awesome so her to actually. The way she went for what she wanted dispite what others said, and just standing up for herself is awesome.

    • I’m so pleased you’ve brought up Emma Watson, Anna! She’s so great, right! I too look up to her.
      I’ll have to check out Tara Moss’ book – thanks for the suggestion and for sharing your thoughts!!

Leave a Reply

Your email address will not be published. Required fields are marked *